Tag: SEO

4 Factors That Improve Mobile Search Visibility

It’s a given that mobile devices have a more significant influence on our daily lives. As per Google, 9 out of 10 users prefer to search for mobile results than desktop or laptop searches. Hence, it is pivotal to maintain mobile exposure and have flawless mobile visibility. Ensure you choose the best SEO company in India to create a robust mobile-first strategy to increase mobile engagement and grow your online presence. In this post, we’ve covered the most important SEO factors to improve mobile visibility. Let’s have a look.

Page Speed

The ideal website load time for mobile sites is 1-2 seconds. 53% of mobile site visits are abandoned if pages take at most 3 seconds to load. So, the page speed issue is topping the charts to improve mobile search visibility. Google significantly considers page speed as a ranking factor. Plus, in mobile-first indexing, the lower page speed also demotes rankings. It is recommended to gauge your page speed and performance report to eliminate issues hindering mobile search visibility.

Local Information

Including relevant information on your page and metadata is crucial if your business targets customers in a specific location. Ensure your mobile pages include your correct business address, working contact number, and standardised name. Moreover, if you want users to get directions to your business or to call you, add the proper HTML tags. Google Business profile ranking factors are can also be considered for local information contextually.

Legibility of the content

If the users have to pinch or squint at the page to read the content, they will only do it briefly. If the content on the mobile search results turns out to be too small to be read, then consuming content becomes difficult for the users. Hence, experts recommend a 14-point font size to be ideal for mobile. Use short paragraphs and strong contrast between the page’s background and the text.

Establish redirects for mobile.

Verifying that your redirects are in place for the mobile-friendly pages is necessary. This applies to developing a separate mobile site instead of a responsive design. Gauge how Google crawls your mobile site and keep a tap on your redirection loops, which you can do with the help of Screaming Frog. Google recommends using server-side redirects (301-302s) instead of JavaScript to connect pages.

Conclusion

A majority of users search on mobile when evaluating new services or products. Therefore, mobile SERPs have more to do with mobile search visibility than just the responsive design of your site. SEO must consider all the aspects of their SEO strategy to provide the best experience for searchers. So, hiring a top-notch SEO company that provides highly reliable and best SEO services is mandatory.

Content is at the Nucleus of SEO, Why?

content is at nucleus of seo

The adage “Content is the king” rightly applies in the world of digital marketing. However, its prevalence is not recent.

The first form of content marketing to be witnessed goes back to 1732 by none other than Benjamin Franklin. Intending to promote his printing business, he published the first version of Poor Richard’s Almanack. Thus, it is considered to be the first occurrence of content marketing.

content is at nucleus of seo

Over the years, content marketing has evolved tremendously, but its impact is still the same. Content is not just a piece of written text. It refers to everything that gives information. In the digital era, content pertains to storytelling content, web content, pictures, audio or videos, infographics, and a lot more; all of it plays a vital role in the search engine optimization of a website. Any top SEO company in Ahmedabad knows this well and always puts content at the center of their SEO strategy.

Content is the very reason why a searcher comes to Google. Therefore, Google greatly emphasizes the quality of the content and has rolled out various updates to reward websites with authentic and valuable content while leaving behind the websites with poor content.

Moving ahead, let us look at the role of content in SEO in more detail.

Higher CTR

CTR refers to the click-through rate of your links. In other words, the number of times, your links are clicked by the surfers. Therefore, higher CTR indicates a greater flow of traffic your website receives. Great content has the power to attract visitors to your website, but relevance is inevitable. Meaning, your web page’s content should be relevant to the content on your links else you may be penalized by Google.

Lower Bounce Rate

Bounce rate refers to a visitor landing on your webpage but not staying and absorbing your content. It mostly happens in the case of spammy links. If your page title and meta description clearly explain what the user can expect on your webpage and if you meet that expectation with engaging content, the user is likely to stay.

Further, the amount of time a user spends on your webpage is also considered a ranking signal. Therefore, the lesser the bounce rate and the more time user spends on your webpage is regarded by Google as valuable information providing webpage and puts you on top of the searches.

SERP

Greater Visibility in SERPs

As mentioned above, Google prefers a website with quality content that includes material, links, meta, navigation, etc.

The first broad core update in 2011 named Panda was rolled out to eliminate spammy links, duplication, plagiarism and overall improve the quality of search. Over the years, Google inculcated Natural language processing abilities to understand the intent of the search and the context of the content by the websites. In short, good content enjoys greater visibility in SERPs.

Shareability

Apart from the direct benefits of content in your SEO efforts, it helps indirectly as well. Users tend to share good content with their friends and family through social media, emails, WhatsApp messages, reviews and other ways. Comments and critiques are considered user-generated content and are considered highly valuable by search engines like Google. Content shared on social media also bolsters your search ranking further ahead. Overall, shareability not only benefits branding but also in ranking better on SERPs. This is greatly desired by every digital marketing agency in Bangalore or abroad for their SEO endeavors.

Conversions

Any website has an end goal that the user is expected to perform; it could be a subscription, purchase of products or services, registration, etc. Without education and enticing content, it will not instigate users to perform the action you expect. It is especially significant in eCommerce websites. In a nutshell, the content speaks for a brand and its commodities. If rightly used can increase the conversion rate of an online business or site.

To conclude, we now know that content powers your SEO efforts but what qualities make content qualify in Google require expertise. However, in brief, it needs to be valuable to the user, authentic, fresh and with appropriate keyword density.

A brand’s strong digital presence can ensure strategic business growth

Recognition is referred to as an act of identification or process of getting recognised as widely as possible. For any brand to grow, it requires to be recognised by the consumers. The brand image needs to be strong and better than its counterparts and the same can be done by powerful marketing activities. Today, no brand promotion activity is considered to be full-proof and complete if it does not involve online promotional activities.

Digital marketing is an important strategy that marketers today use to increase the credibility of any brand through social media and other web development services. Beginning with the creation of an innovative brand website, creatively used images and excellent copy in a smartly done layout, there are other associated online marketing activities that are also carried out. Therefore, it is important for brand, in order to get a creative and engaging website, hire a professional web development & Web Designing Company in Ahmedabad and online marketing agency.

Web Development Company in Ahmedabad

The advantages of hiring a professional web agency includes a wide variety of means to market and reach out to the masses. Some of the services one can expect from a professional web agency includes web application development, software development, web design and development, content development and management, ongoing web support, mobile application design and development. These agencies work according to the requirements and demands of the clients after understanding their needs properly.

In India, there are many such agencies in the leading metropolitan and cosmopolitan cities such as Mumbai, Delhi, Kolkata, Chennai, Bangalore, Ahmedabad, Indore, etc. The web designing companies in Ahmedabad, Surat, Mumbai, etc. offer comprehensive solutions. There are many small and affordable companies that offer web development service in Ahmedabad and other such cities. Clients may show interest in getting Search Engine Optimisation SEO services in Ahmedabad like cities where businesses are increasingly showing interest in using digital marketing solutions for enhancing their business growth. Using services such as SEO and web application development and social media marketing helps in getting a top of the mind recall presence for a brand in the minds of people, which in turn ensures business growth and higher sale and usage of products.